August 7, 2013
In order to achieve success on Facebook you need a community. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI.
You need a community filled with people who like you and share your content with like-minded friends. But it’s not just about the quantity of Facebook likes that you collect, it’s about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can increase your shares on Facebook.
So here are ten quick and easy tips to drive targeted Facebook likes to your business page.
1. Complete your Facebook Business Page Profile
Your Facebook Page is the first thing people see when they come to visit you on Facebook. Let visitors know why they should like you! Create a catchy description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation (if applicable). Not only will this inform your potential followers, it will tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can increase your Facebook likes even more!
2. Ask friends, business partners and other contacts to like you on Facebook
Friends are like underpants. Some snap under pressure, some are a little twisted, but some will give you support. When you first create a Facebook Page invite your supportive friends, family and business partners to like your Facebook Page. These initial likes will give you higher social media credibility and visibility. Then, alert your customers, prospects and your other social communities, and promote your Facebook page anywhere you mention your website. If people don’t know your Facebook page exists, they can’t like it.
3. Add social plugins to your website
Visitors on your website should be able to find your Facebook Page easily. My recommendation is to use Facebook’s Social Plugins, like the Like box plugin, to get more Facebook likes. These plugins include a like button, your recent posts, and pictures of some of your fans.
4. Find out what interests your community
With Facebook’s new Graph Search it’s really easy to find out what interests your target community, and post relevant content to increase Facebook likes.
Here’s an example:
Let’s say that I have a Facebook Page for my new pizza restaurant in San Francisco. To learn more about my target community’s interests, I search for “Favorite interests of people who like Restaurants and live in San Francisco, California.“ Facebook tells me that my target community also likes cooking, wine tasting and traveling.