Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few stepping stones that precede turning fans into customers. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
This post is all about the very first step in this whole process: building an audience of fans who actually have an interest in what your company sells. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
Scroll through the SlideShare presentation below, or read through the tips at the bottom to learn five ways to grow your fan base.